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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Křenek, Petr (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Marketing Mix for a new Branch for the Company Fabricland
Směřičková, Michaela ; Wolfová, Kateřina (referee) ; Mráček, Pavel (advisor)
The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.
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Marketing Mix of the Company Behgelli - Elplast, a.s.
Bonomová, Nella ; Hrazdira, Radek (referee) ; Mráček, Pavel (advisor)
Bachelor thesis is focused on the marketing mix of the company Beghelli-Elplast, Inc. The theoretical part is focused on theoretical background and knowledge of the marketing mix with a particular focus on customers. The practical part contains an analysis and assessment of the already existing marketing mix. The conclusion suggested solutions to improve and innovate the already established marketing mix that will lead not only to find new potential and loyal customers but also to strengthen the company's name and making a profit.
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Development of a Small Family Business
Nymburská, Barbora ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
This bachelor thesis focuses on the development of a small family winery in Strachotín under the Pálava Protected Landscape Area. The intention of this work is to analyze the current state of the company and its surroundings, and on this basis to propose specific forms of development, especially concerning marketing activities and expansion of services.
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Marketing Strategy of the Selected Company
Guštafíková, Michaela ; Choleva, Michal (referee) ; Chlebovský, Vít (advisor)
This master‘s thesis is focused on drafting a marketing strategy proposal and recommendation for Petit Press, a.s., which owns a discount aggregator Zľavy.sme.sk. The first part of the thesis describes the individual aims of the work. The second chapter focuses on the theoretical background of the work that is needed to better understand this issue. The third chapter is focused on the application of this knowledge in the analysis of the marketing mix and the environment in which the aggregator operates, and also describes the marketing research realized among customers of the aggregator. Based on the data and facts, the last chapter of the thesis presents specific proposals for adjusting and improving the marketing strategy of aggregator SME.
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Marketing Mix of the Company
Bilík, Tomáš ; Horáková, Kateřina (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of marketing mix of restaurant Sherwood. The theoretical part defines the basic terms of marketing and marketing mix. The analytical part of the thesis includes an analysis of the external and internal environment and analysis of the current marketing mix of the company. Based on the results found the final part contains suggestions for improvement of the marketing mix.
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Analysis and Design of E-commerce Firms
Šimo, Martin ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
Diploma thesis focuses on the procedures for the creation and promotion of electronic commerce. Thesis contains an overview of marketing channels that can be used for raising the profile of e-commerce with customers. Thesis also includes a draft of electronic commerce with an emphasis on the ease of operation and process automation.
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Proposal to improve the marketing mix of the company
Foltýn, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal to improve the marketing mix of the company Decathlon, in the Czech Republic registered in the business register as DECASPORT s.r.o. The thesis is divided into three main parts. The first, theoretical part, explains the concepts of marketing and the marketing environment. The analytical part is focused on the analysis of the company's marketing mix and then individual analyzes are performed. The last part deals with individual proposals to improve the marketing mix.
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